Best Traditional

WINNER:

Amaia

amaia

Smart attire for babies and kids with gorgeous matching outfits for boys and girls. Great for accessories such as hair bows in every colour and classic leather shoes. Shops in Chelsea and Marylebone. amaiakids.co.uk

RUNNER-UP:

Question Everything

question everything

Gorgeous girly hand-smocked pieces, rompers and separates for ages 0-8. questioneverythinglondon.com

SHORTLISTED:

Caramel

They’ve gone a little more garish this season with brocades, lots of sparkle and ruffles. caramel-shop.co.uk

Milou & Pilou

We love their iconic skirt with braces, which you will find among their collections each season. milouandpilou.com