Walking around leafy Westbourne Grove and along Ledbury Road, you really are spoilt for choice when it comes to kids’ fashion. The boutiques have all been carefully designed for shopping with little ones in tow and will leave your children looking better dressed than you!
Floaty dresses and smart-casual outfits for boys in their signature French style.
A perfect spot for ‘window shopping’. The collections are always divine, albeit eye-wateringly expensive.
The coolest concept store that will leave you wanting to buy everything.
A perfect one-stop boutique offering kids’ and baby fashion, gorgeous bedding, adorable shoes, toys and books. What’s more, downstairs there is a hair salon for kids. Be sure to book in advance!
Beautiful Spanish brand specialising in traditional outfits. Think smock dresses and plaid shirts, perfect for special occasions.
The first London store for this print-tastic Swedish label opened earlier this year. It has a big focus on sustainability and most of the collection is made from organic cottons or recycled materials. Great for stand out animal-themed pieces, most of which are unisex.
Another chic Spanish brand specialising in knitwear, rompers and the sweetest dresses.
After you’re well and truly shopped out there are plenty of delicious spots to stop and enjoy a coffee (and babyccino for your little shopping buddy). Head to Biscuiteers for afternoon tea, or to try their DIY Icing Café where your children can choose biscuits to decorate – with colourful icing – to eat there or take home in a goodie bag (best for 3 years and up). Or pop into Fabrique for the tastiest cinnamon bun or Ottolenghi for hands-down the best cakes in town.
Marie Chantal 4 Motcomb St, SW1X 8JU
This charming store offers luxurious clothing for tiny tots. We love their iconic angel wing collection.
Pepa & Co 40 Elizabeth St, SW1W 9NZ
The best Spanish brands can be found here. Previously online only, first store newly opened.
Amaia 14 Cale St, SW3 3QU
Beautiful blouses, collared shirts and classic jumpers with a Spanish/French feel. Also great for Christening outfits and accessories.
Il Gufo 313 Brompton Rd, SW3 2DY
Italian-chic brand with unique pieces, which are often handmade. Great for special occasion dresses.
Scamp and Dude 31a Highgate High, St N6 5JT
First store for this funky, unisex clothing brand.
Olive Loves Alfie 84 Stoke Newington Church St, N16 0AP
Find lots of Scandi brands stocked here. Great for unique fashion and homeware pieces.
Niddle Noodle 5 Topsfield Rd, N8 8PR
Charming store in Crouch End selling original pieces you won’t find anywhere else.
Elias & Grace 158 Regent’s Park Rd, NW1 8XN
Lovely boutique in Primrose Hill stocking over 50 brands for kids aged 0-14. The colouring table at the back keeps little ones entertained whilst you shop.
The Northcote Road is home to lots of high street stores; Jojo Maman Bébé, Trotters, Step2wo and Petit Bateau.
Olivier Baby 151 Northcote Rd, SW11 6QB
Head here for beautifully nostalgic clothing with a modern twist; luxury cashmere, Liberty prints and lots of adorable accessories too. Only London store for this brand.
Luna & Curious 24-26 Calvert Ave, E2 7JP
This lifestyle store in Shoreditch showcases lots of exciting new brands you won’t find anywhere else.
Bob and Blossom 140 Columbia Rd, E2 7RG
Columbia Road flower market is a great weekend destination with kids. Be sure to pop into this cheery shop for unique clothes and gifts.