Think velour caps and slogan sweatshirts (including the famous ‘Some Day I Will Change the World’). Ice cool. someday-soon.com
Arsene et les Pipettes
Shirt prints and trouser cuts both really stand out. For boys who love clothes with a nod to fashion – ‘Yeah, I just threw this on’ kind of look.
Best stockist milieethector.com
Go-to store (independent stockists) for well-cut trousers and accessories. hartford.fr
They never fail with their bomber-style jackets, fun jumpers and good trousers. bellerose.be