Create & Imagine

Toys for the musicians, artists, bookworms, wizards and make believers among us.

Playing Shop

Melissa & Doug Wooden Fresh Mart Grocery Store Play Set £179.45

Hello New T-shirt

Turn boring white T-shirts into colourful ones with this Tybo Design Studio. 


Mini Helper

DIY has never been so much fun! 

Classic World Tool Belt £17.99

Scandi Design

Scandinavian Cloth And Wood Dolls House by Maileg from Karrie Barron. 


Colouring Fun

Use the app to download your own photos or pre-loaded activity packs onto the Smart Sketcher Projector and colour in the image. 


Story Time

The Toniebox is an ingenious new arrival that allows you to listen to individual audio stories or record your own.

Individual Tonies £14.99 Toniebox £79.95

Your Own Lightsaber 


Build and Battle

Let mini Jedi Masters build their own Beechwood Build ’N’ Battle (batteries required!).



Just add magic!

Portable Potion Making Kit £18

Rock and Roll

Little rock stars will love the new Mini Strat by Fender. Comes in red, black or pink.